Make the next post easier to make—and worth watching.

I’m Sherif Wahba, a social-content director, photographer and editor working between Cairo and Riyadh. I develop vertical films and recurring formats for brands that need a coherent feed rather than isolated bursts of content.

My deepest body of social work comes from running a fitness brand’s feed for twenty-five months: member stories, coach-led comedy, event coverage, direct-response campaigns and bilingual subtitling, all reviewed against the account’s own performance.

The aim is a repeatable content system: a recognizable idea, an efficient production rhythm and enough learning from every cycle to make the next one sharper.